|IF YOU BELIVE THAT THERE IS NOTHING MORE TO INVENT FOR HANDLING VALUES, MONEY AND TRANSACTIONS, YOU SHOULD NOT READ AND VISIT THIS PAGE.
Updated October 2016
THIS PAGE IS UNDER CONSTRUCTION AND NEW TEXT IS BEING ADDED..........
If you are looking for an investment oppertunity and understand that Asia is the place to be for the next 10 years, before other regions recover, than you have a chance to become part of the ViA sucsess, we will accept investments from Euro 100,000 and up and plan, over time, to raise 20-30 million Euro to expand into 15 countries or more. . Direct any inquiries to: Legal@ViACard.com
Describing a unique investment opportunity is challenging, especially when you as the reader likely never have thought about that there is a market opportunity 3 times larger than all existing market segments together. All the existing card-brands, such as (Visa MasterCard and more) and all financial services together, only represent and serve less than 1/3 of all the modern consumers in the world.
This web page is rather long, but it will explain, in detail each part of what is so unique with the Business Model Innovation and the Financial Model Innovation the ViA Methodology represents.
Remember what it was like, back when the IT-Bubble burst?
What went wrong and why did it go so wrong?
The answer is quite simple: Anyone who had a global and holistic view and an understanding of both consumer behavior as well as how Internet and services work and are being created, should have seen that something would soon go wrong..
The assumptions with most of the busted IT bubbles was that the expectations of quick and huge return, never was there and where never understood. They where simply over valuated, maybe not based on their excel assumptions, but from the reality of that they did not have real customers and real revenues. If the mass market of users shall be able to gain access to product and services, there must be payment solutions in place, for the large number of consumers, the users, who likely most of them are under the age of who has normal bank facilities including credit cards and moreover, vast number of the users likely are unbankable. The latter was not a direct factor at the IT-Bubble 'time', the larger impact is directly related that the services did not find a payment method which where matching the day to day usage i.e. MICRO payments. Further more, the users, could be any-one, there where no direct link between a customer and a true identity of a customer, 'just' an online registration. Without REAL revenues and REAL customers / users / consumers, there is very difficult to make realistic valuations based on factual future potential revenues or just on the value that a service has so many users. Back to the TOP
To see the future
To see the future, for sure is a gift you can have from birth. Moreover the ability to use and to see what has been and what is needed and globally understands to solve or contribute to meet these needs, truly involving all elements and links in a whole value-chain; from consumers, merchants, corporations, small enterprises, larger companies, governments and trends across boarders, viewed from a helicopter pilots view, is all part of the creation of a new Business & Financial Model Innovation. To dear to make it all different - in a better way!
To dream and vision the future
If you do not have the vision to make a difference, for sure you can't make any differences.
Most of us, or may I say, most of people who has had the opportunity to spend part of their life in school, high school, university a tendency to see their answers in books. They have a real hard time to see things in a new perspective or even share a 'dream' that a brick-wall can bring a bright moment.
The creator behind the ViA model and the ViA concept, its founder Lars Olof Kanngard, was at his young age dyslectic and suffered from such "handicap' during his short time in the basic school before he started his first company already at age 16.
Being dyslectic, word-blind and realize at young age that knowledge do not comes from books, it comes from all the knowledge we have around us, truly make a difference on how to visualize the future and see solutions for the future.
"Being a free-thinker is truly a blessing, there is no hurdles, there is no problems, only opportunities and better solutions." states Lars Olof Kanngard
To make the future
DISRUPTIVE thinking is by many seen as abstract or something negative, when it actually is just the opposite; disruptive thinking is just a better way to solve or reach a goal.
The founder of the ViA Card group, Lars Olof Kanngard, is a true free-thinker, who do not have the 'normal' limitations we are told to think within, he sees solutions beyond others.
The ViA Model and the ViA Concept as it has become known as is the original model on how to reach the emerging markets unbanked population and their consumers and the solution how a solution to handle values becomes a new revenue stream for both the small village shop as well as the shop in your block and also the model which for the first time protect the values of the consumers, resulting in that values are being returned.
The ViA Model and the ViA Concept goes beyond any existing solution and gives true values back to the community and more over, brings the unbanked in to the modern society and give them a chance to trade and interact as also the top of the consumer pyramid consumers can do.
The key-team who has developed and cultivated the ViA Model and the ViA Concept has a very long experience to work together, in some cases more than 30 years and during this time they have made small things big, as part of other teams, such as free email-portal already 1983 and later brought out Voicemail in the world and later a portfolio of patent applications around making our life safer by using card and instant settlements.
During the process of designing, developing, testing and cultivate the ViA ideas, which under the name of ViA started 2004/2005 large changes has come to take place. A lot of hurdles has been overcome, from suddenly market collapses, bank-partners bankrupts to personal thefts. Some staff and management has joined and later on left. Some has tried to copy part of the model and some are running business on ideas we created and is part of the ViA Concept and the ViA Model. But as it is when you take something from someone else, you lack the ability to to see the 'future' and see the full picture and fore sure lack the ability to make it happened.
There is only one original and that is the ViA Model:
So let us now describe what ViA is and see if you grasp the larger picture:
Why the ViA Model is different
- ViA has Real customers, whom we know (KYC)
- ViA Merchants and ViA Agents are familiar with their customers
- ViA is near its customers and brings Services to the customers
- ViA has its own Card and has its own global brand
- ViA has its own back-end system.
- ViA accept customers from 5 year and up...
- ViA has its own eBM Terminal and ViA NET back-end solution based on (GSM/Internet)
- ViA protect and channel consumer data - brings value back to consumers ViA Data mining
- ViA know who is buying what, where and when if enrolled in ViA Returns
- ViA sell and distribute and channels services customer demand
- ViA handles payments for every day needs, utility, tickets, Top-Up
- ViA handles instant payment solution to companies ViA Giro
The Business Model and Revenue Model Innovation that the ViA model stands on is based on a simple way of looking on what consumers and merchants truly need. Not the normal bankable consumers, but consumers who is unbankable or bankable but do not have cards to use rather than using their cash. The same relates to the merchants, not the normal merchants / shops who today accept card-payments our any company who do not have a card-terminal, that's the merchants ViA is designed to serve as its primary segments. When we talk about cards and card solutions we also include usage of mobile phones, smart devices NF-stickers and any other device which can be involved to conduct transactions.
What can we give a small merchant as a service solution? To make their life easier, how can we, give the small merchant, the SME and the small family enterprises with 2-50 employee, the BIG COMPANIES services - as they need it. That's actually the core question we did put on the whiteboard when we started to develop the details of the ViA Model.
You likely would think right now, that all the consumers has a card, either a debit card or credit card, as indicated here already, that is not the case. Let us expand on this topic, which is as well an important key-factor of where ViA see its largest growth of future customers derives from: Back to the TOP
The ViA Consumer Pyramid
For the last 50 years there has not been any revolutionary innovation within the ‘Payment-Industry’ which brings the unbankable in as part of the modern e-society.
No one and no companies has created a global brand or a global solution for the global consumers. No one has created an instant clearing and settlement solution for merchants around the world!
This conclusions back in 2004 was given the inspiration of making a difference and was one of the keys to why the founder of the ViA methodology, Lars Olof Kanngard decided to dedicate his efforts and resources to such bald-headed creation.
"I actually started to think about unbanked consumers already 1994/1995 when I was involved of the creation of the e-lysium system in the USA together with its founder Albert Weintraub, who also are one of the cofounder of MCI WORLDCOM. The e-lysium system and system solution where based on the ability to of instead clearing and settlement of smaller transactions, but to be able to make a global success we need to have a complete solution also including safety at all levels", states Lars Olof Kanngard
To visualize the huge differences which was discovered, Lars Olof Kanngard created the ViA Consumer Pyramid illustration, which now will be described.
The bankable and banked consumers in the world reaches ONLY 20%.
The top-of-the-top of the consumer pyramid in the world, which you here in our consumer pyramid picture, can see as the yellow colored 'top', representing the bankable consumers in the world, which ONLY reaches 20% may fluctuate up to 26%, depending on the economic stability and situation and where they consumer lives.
Even in a country like USA the number of unbankable is as high as 28%, which leaves 90.0 million consumers (and growing with 2.6 million p.a.) outside the ability of keeping their cash safe and complicated to use modern services online or mobile phone services.
Please note, that this calculation is based on the old traditional way on how to calculate consumers, aging between 15-65 years.
All the financial systems around the world, everything from simple ledger or salary systems to advanced card solutions are all developed and built to fit in under the normal bank-infrastructure. Within the traditional banking infrastructures and the way traditional banks has made their businesses with known card brands of today (2012), is structures in a whole chain of middleman, which can reach as many as 8 different involved parties just to clear and settle one transaction. All involved parties, for sure has its own costs and has a need to also make a profit by the end of the day, this fact drives transactions fees, merchant discounts (fees) monthly / quarterly or annual fees, upwards as prices and cost of nice bank buildings, fancy branches, high salaries, astronomic bonuses, and more for sure increases each year.
The result from this 'traditional banking' way of selecting and targeting customer, represented by the Yellow top of the consumer pyramid, likely is to be seen shrinking within the next 5-10 years, while banks will for sure 'outsource' their customer/client list below a certain threshold to external market players who eventually serve those segments and keep the main interest pending for the Banks, catch them when they become bankable.
Banks just don't see consumers under a certain earning level to be of their interest and therefore we today have this gap between consumers being able to interact on an instant basis and those who is forced to handle things with unsecured cash.
Talking about CASH - Cash is not free to handle, a shopkeeper has a cost to count the money, the time the staff need to check their daily point of sales cashier system, recount, when it is not correct, which is seldom is. After that the clerk has made his / her daily report someone else will check the cashier-box and the next clerk will check it before its next shift. Whatever cash which needs to be deposit to the bank, has also a transportation cost, likely a armed card service or the time it take for the staff to go to the bank and make the deposit. Different numbers are presented as the cost for a merchant to handle cash, likely more than 2-3%.
So in all fairness, we do understand that banks are an institution for bankable customers and bankable customers are suppose to have money in the bank, they preferable shall save their money and they should earn a monthly salary at such level that the bank can offer the costumer, more services, credits (loan), investments proposal and more important, give the bankable customer a few credit cards and also in most cases a so called ATM/Debit card. Bankable customers/consumers has more than 3 cards in average in their purse or wallet.
Emerging Market - Unbankable - Unbaked
The green middle part / section of the consumer pyramid, represents the unbankable consumers in the world, the unprivileged consumers who do not have bank account and do not have a card to use when they shall pay for their day-to-day needs.
What is interesting to point out here as well is the fact that these consumers, who is actually 3 times larger than the 'normal' consumer segment, everyone else (in the traditional industry) are competing within and moving customers between them all. This level of bankable consumers 20% also reflect the number of bankable merchants, i.e. if you take all the merchants in a country, including estimated unregistered businesses, you will quickly see that the 'normal' merchants, shops, super markets, shopping malls etc represents only 20% of the estimated merchants.
KIDS ONLINE - The NetGen
We must also add a new group of consumers, which even today 2012 is neglected when anyone are talking about global consumers. The children the youngsters who uses mobile phones, iPads, iPhones, androids, Lap tops, computers for gaming, chatting and calling friends. When we added these users to our ViA Consumer Pyramid back in 2004/2005 we did call them NETgen, but a better name is KIDS ONLINE.
What was known as consumers yesterday, aging from 15-16 has drastically changed the last few years, (defined by the ViA Management already back in 2004/2005.Today we have another Billion potential consumers aging from as low as 4 years and up to 15 years of age.
This adds a billion NEW users to the Consumer Pyramid.
The vast majority of global consumers, representing no less than 60% is in the category Unbankable and has no options other than to deal in cash. This is the factual background to why ViA was created.
The poor consumers in the world
We have in the ViA Consumer Pyramid also brought in the aspect of 'poor people', the people who do not have at all any values to consume, those in the world, who do NOT handle any values, at all, those 100 of millions of people who lives, day by day, by receiving handouts, those who lives in refuge camps and those who lives in poverty and do not have money, no money at all.
Those who survives on handouts, free meals, refuges camps, donations and other form of free supply of what they need. Even this group, the poor people, actually generate transactions, transactions which we today do not consider being a transaction but would be a HUGE improvements if we where able to make a recordable transactions when the handouts where given.
So each handout can have a barcode tag or an RFID or NFC tag attached to the item or used as a code for the measurement used to hand out, as one example, rice. Or a barcode can be attached to a blanked, or even more sophisticated a refuge camp can have a RFID tag attached to blankets and other items so they are not leaving the cap, which is to go to far, but still possible and potentially applicable in some rare cases.
The INSTANT RECORDED handouts record can via the eBM terminal are then either of line collected and later on transferred to a satellite transmitter or the GSM network is working and each instant of a record is automatically and instantly uploaded to the ViA TRACK DONATION.
KIDS ONLINE - the NETgen
This is also an important, even crucial topic and as well an important factor which needs to be explained in more details. The founder of the ViA Model, the revenue model innovation and the financial model innovation, Lars Olof Kanngard has made extensive research and for now more than 20 years (started 1995) debated and elaborated about user groups, customer segmentations, statistical facts which do not give a proper picture of the reality. Facts we normally forget to mention when we plan and when we offer services and products around the world.
All the normal statistics, when we talk about demographics facts are sorted and divided in 3 different age-group; 0-14, 15-65 and 66 and older.
To use these age-groups as a measurement when we talk about bankable or emerging market can be very misleading and therefore Lars Olof Kanngard developed a new consumer in the world definition back in 2005, which can be found as a DiG Report under the ViA Group, as registered user. But let us here make this topi clear and let us explain the way it has been assessed.
The Age-group for KIDS ONLINE was when the work back in 2005 started set to age 8 up to 15, but today; 2012, we can also see that the kids in the age 3.5 and upwards starts to use both game on a device, as well as game online. Even a four year child can today 2012 download their own APP's from the APP Store and also recognizes which is the game when they see the list of all games.
How they learn to use the game, 95% TRAIL & ERROR learning method and 3% instruction from an elder brother or sister or perhaps the parents, if the parents happens to understand how to use an iPhone, Tablet or an iPad and 2% from learning by looking at a friend. Just recent studies as practical deployments of Tablets in Africa has changed the minds on even the most reputed education experts, who could see that a group of children very fast did learn by themselves on how to use all functions and quickly also started to learn spelling and the alphabet.
ViA a Business Model Innovation and a Financial Model Innovation
To claim that the ViA Model is a Business Model Innovation as well as to claim that it is a Revenue Model Innovation, can't just be done without strict following the definition of what a Business Model Innovation (BMI) actually is as well as being able to define and describe why it is as well a Revenue Model Innovation (RMI).
This has been elaborated in depth on another web page within the ViA Group in the past and also been elaborated in some of the documents defining the ViA Model.
- To understand where the users are, who is not part of existing consumer models around the world.
- To understand how to interact which the unbanked population, based on their needs and use.
- To have a technology which do not expose the users, the way existing systems do today.
- To have POP - Point of Presence with ViA eBM terminals where users need to use values.
- To make the ENTRY level with NO Noes - FREE CARDS - FREE eBM Terminals
- NO Charges for the cardholder
The latter is crucial, not only because it is tragic when someone loses 'some' money on their credit or debit card. The unbanked population do not handle amounts in the range we 'normally' think about and therefore, the tragedy is so much larger when even the smallest amount suddenly is not accessible for a family in the segment of being unbanked within the emerging market.
Where the money goes
Another crucial part of a deployed ViA model to many countries around the world is to help the one who need truly a better way to handle their earned money, who to handle the values and how to safe keep the money they have earned and potentially being able to safe.
Can ViA become larger then Visa?
This is a quite funny question and any one with a narrow sighted view would say,no one can be bigger than Visa. For sure we could spend pages to describe all the predictions the most skilled individuals and institutions has made which has turned out to be WRONG but completely in-line with the vision and the dream the original inventor had when he did create the innovation. Most great ideas are 10 likely 20 years ahead of its time, so normally the original entrepreneur is bought out and diluted when the true time for good ideas happen, that's the cruel through of being an entrepreneur and inventor, with few exceptions.
But we don't need to make a satirist perspective to see if such question actually can become reality, we just need to look around us - banks and banks products, system, cards and accounting or management systems are NOT meant to be used for UNBANKED consumers.
The Unbanked consumers including the youngsters are THREE times larger than what all of them today share between themselves.
If the ViA Model only achieve 5% market share after 10 years ViA would operate a business larger than what AMERICAN EXPRESS is today 2012.
Read more about the Consumers in the world in a report made by Lars Olof Kanngard 2008, click here
Sources for facts